I was asked
to find two Lucozade posters one from before the 1980s and one which is
contemporary (last 5 years) and deconstruct them. There is a clear distinction
between the two which establishes how much technological convergence has
evolved from the 1980s to modern times now. The modern day one uses celebrity
endorsement (Gareth Bale - footballer for the Spanish club Real Madrid and the
Wales national team) to promote more people to buy it as well as directing
their target audience head-on; using an athlete to get the product across to
other sports people. Whereas the 1980 one was initially created for medical
usage on children and had an entirely different marketing strategy;
drawn/cartoon picture of a mother feeding her child the medicine, label/logo, target
audience and ingredients inside the drink.
No comments:
Post a Comment