The Shelter campaign uses a variety of techniques to persuade viewers to donate or raise awareness by spreading news, one of the main aims of Shelter is to provide homeless people/disadvantaged groups to retain living standards and comfortable housing. The campaign often uses similar approaches towards their target audience, one of which is the display of contact information on each poster which allows the viewer to find them directly and get into contact with their services whether it be for advice or donations, as well as using the letter 'H' in the title appear to look like a house which makes it obvious what the campaign is targetting towards achieving. Another consistent method is displaying a person, one who looks upset or dismayed to grasp the viewer's attention and make them aware of the difficulties some people are going through, the person is usually staring directly at the camera which creates the effect that they are directly asking the audience for help. The campaign also has a regular display of statistics, this brings the viewer back to reality and makes them realise how existent these problems are. Lastly, the colour red which is signified to relate to 'danger', 'seriousness' and 'pain' build effect on the audience by subtly revealing the harsh truth to reality.
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