Mainstream:
Mainstream music videos are usually located in urban, non-rural environments which are somewhat city based; for example the music video Massive Attack - unfinished sympathy which is set in non- suburban area. Mainstream videos use a narrative element of performance as well as an element of hardship as they use the diversity of all age groups, races and ages whilst the artist is performing as the main feature which is used for exposure.
Alternative:
Alternative music videos are more commonly set in suburban, unexceptional environment which is mainly based in the fringe/district; for example the music video Titanium - David Guetta ft. Sia. The artist does not usually perform as it can consist of a narrative and a conceptual music video. In the music video, I looked at there was limited representation and diversity and most alternative music videos would have a sinister element to them.
Intertextuality:
The shaping of a media text through reference to another media text; some texts may refer directly to each other for example a remake of a movie or show, by reference to the original media text. This is influenced by the audiences prior knowledge of the said text.
Post-Modern Approach:
Text may show awareness of itself by paying homage (respects) to its original text.
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