The Media Theoretical Framework & The 9 Forms of Media

Media comes in 9 different forms, this can vary from print media to online media. The 9 forms of media are:

1. Film
2. Advertising and marketing
3. Radio
4. Magazines
5. Video games
6. Music videos
7. Television
8. Newspapers
9. Online/social

In order for me to develop my understanding and techniques of the various forms of media, I first need to understand the concept of the media theoretical framework. The media theoretical framework is a series of factors I must consider whilst distribute my media designs, as well as when analyzing different media forms. These categories consist of:

1. Media language - the way in which text is constructed to create a specific meaning for a reader or the viewer of the text (this can be displayed by signs and symbols)
2. Media representation - the way the media portrays a certain group of individuals (age group, gender, social class, ethnicity, sexuality etc) 
3. Media industries - the way in which the processors of production, distribution, and circulation affect media forms and the media platform
4. Media audiences - how media forms target and approach their audience, how the audience or viewer interprets the text and responds to it and how the consumer can become the producer themselves allowing services to be more accessible
5. Media context - the background information of a piece of media (social, cultural, historical, political and economic factors surrounded by the media text)